Our story

At Lelice, we create waterproof jewelry made to keep up with your life: ocean-ready, gym-ready, pool-ready and made for every adventure.

We set out to leave behind pieces that fade fast and raise the standard for everyday jewelry. This is our story.

Laughing woman wearing the Geneva Zircon Necklace

How it started

It began with a simple goal: jewelry that can truly keep up with you.

We spend a lot of time outdoors and in the water, and we wanted pieces you could wear nonstop: well made, everyday-friendly and still affordable. Finding jewelry that would not tarnish felt almost impossible.

After months of testing and research, we found PVD (Physical Vapor Deposition), a durable coating method that let us create long-lasting, fully waterproof jewelry. That is how Lelice started.

Today, more than 150,000 customers wear our pieces everywhere, from early morning swims to Pilates and everything in between.

Wear it, love it

Each piece is inspired by what surrounds us, from the ocean and our travels to the details found in nature.

Made from high-quality stainless steel or sterling silver finished with 18K/14K gold, our jewelry uses a PVD process that creates a far thicker, more durable layer than standard plating.

Every piece is waterproof, so you never need to take it off. Shower, work out, swim: your jewelry will not fade or tarnish. No green skin, no dull finish.

We stand behind our quality with a lifetime warranty on gold and silver color. If your jewelry ever loses its shine, we replace it.

Our values

Protecting the environment matters to us. We have reduced the size of our packaging and moved to recycled paper only, with no plastic.

Everything we create starts with you. We pay close attention to your feedback and design each piece around what you are looking for, so we make pieces you truly want while reducing waste.

A few times each year, we partner with organizations we care about to give back in a way that is meaningful.

Small changes add up, and we are proud to keep moving toward a greener future.