HOW IT STARTED?
In all began with a simple goal: to create jewelry that can truly keep up with you.
We spend a lot of time outdoors and in the water, and we wanted pieces you could wear nonstop - well made, everyday-friendly, and still affordable. The problem was finding jewelry that would not tarnish, felt almost impossible.
So we decided to make our own. After months of testing and research, we found PVD (Physical Vapor Deposition), a durable coating method that helped us create long-lasting, fully waterproof jewelry. That is how Lelice started.
Today, more than 150,000 customers wear our pieces everywhere, from early morning swims to Pilates sessions and everything in between.